Setup Google Analytics on Company Website. The aim is to increase sales through the website by understanding how potential customers view, use and what their opinion is of the website.
The collecting of large amount of data on user views, actions and opinions while on the site and correlating it to internal sales and business development experts to product actionable insights.
These actionable insights are then in the form of technical or content updates which be trialed using A/B testing to see if they improve sales. These actionable insights shall parsed to COMPONENT2 to be annotated and stored for further reflection.
A Company Website Data Analysis to increase Sales and awareness through the Website using Google Analytics. It took data sources from Google Analytics, Google Tag Manager, Excel, internal and external datasets.
COMPONENT 1+ ++Internal and External Datasets
Setup a customised Website to collect all action insights identified by employees and internal experts. Provide a method to collaboratively discuss the Google Analytics reports while documenting the insights in the customised website.
This then presents the team with a set of potential insight for further discussion and evaluation. Once agreed on which are actionable insights i.e are useful and can be implemented. They are filter in the customise website through a easy to use form and stored for further evaluation.
This is done while constantly evaluating the Google Analytics reports, custom website recommendations, opinions of employees and any other reports.
This is then evaluated and schedule when to do implementations and which are to be A/B tests implementations and evaluated for what more data source would be useful and insight required.
A Custom website for collaboration when viewing Google Analytics.
COMPONENT 2+ +
Agile SCRUM Development
Morning 10min Meetings - Updates, problems, progress on tasks and plans on tasks
Kanban - plan and schedule of tasks,
order tasks for most efficiency in production, testing, improving, deploying
Resource log - Collect possible resources and send to internal experts to solve problems
Continuous integration - constant re affirming, re assessing, gathering new requirements
Test Driven Development - Developing tests of the application and use these to produce application
Sprints - Sprints were planned and evaluated in a lean manner in 1 week sprints
Prototyping - A constant prototype was produced with a functioning prototype being available at the end of each sprint
Product Owner, Scrum Master and Production Team Member -
These role were clearly define with myself as the only Production Team member producing this application
Requirement Gathering - Evaluation of the aim with internal domain experts and employees to define a set of achievable requirements. This was done through close collaboration and short scheduled discussion with employees to refine these requirements. This was done iteratively until I had a much better understand of the company's domain and main goals which could be achieved with the resources.
Project Scoping - The time and resources for each of the requirements done with collaboration with resource owners and employees.
Project Planning - The Defining 4 Types of End User of the Website and how to identify them from the data source. This was done with project manager and was presented as a plan to begin production.
Development - This was done iteratively using the Agile SCRUM method while having close collaboration and evaluation by employees to manage any changing requirements, resources or schedules.
Prototyping - There was a prototype available at the end of each sprint which was evaluated my employees
Testing - This was done throughout with test being developed early and directing production. Extensive testing was done on the application before presenting and deploy. Evaluation were done while producing the application once specific requirements were met employee evaluated a prototype
Presenting - Presenting to the CEO and all employees of the Company - Overview of the project aims, application, future extensions and demonstration of the users
Training end users - This was done once the application was completed with ability to improve the application if employee required to edit any elements of it. This was done through training days and tutorials with employees using it.
A start to Data Analysis with important actionable insight identified and implemented.
A Segmentation of potential customers to better understand potential customers requirements from the website.
Refining of knowledge about the potential customers with information about usage, approach and behaviour.
An Overview of activity on the website on a daily, weekly and monthly basis
A collection of this activity highlighting the increases, decreases and spikes
A method to collaborately evaluate insight to develop and store actionable insight and implement them
Develop a dashboard more customised to the aims of the Company
To help better understand the data gathered and what it represents
How this could become actionable insights
to help expert make better evaluation of how user are using the website